Work

Selected projects.

Referenced with client permission. Details anonymised where requested.

01 Research Sprint Digital agency · Confidential

Which onboarding moments cause drop-off in a B2B SaaS product?

A mid-size digital agency needed research completed before their client's next sprint planning. No time for a traditional discovery phase. One focused question, one week.

7 days, start to delivery
6 interviews conducted
3 friction points identified
1 shipped within the same sprint
Delivered Insight report + prioritised opportunity map — engineer-ready, same day as final interview.
02 Journey Sprint Scale-up product team · Confidential

Where does the customer journey break between trial and activation?

A product team at a growing SaaS company had activation data but no qualitative signal. They needed to understand the moments behind the numbers — and fast enough to brief engineering the following week.

14 days, start to delivery
8 interviews conducted
4 critical moments mapped
2 micro-prototypes, engineer-ready
Delivered Living journey map + 2 critical moment micro-prototypes. Handed off to engineering on day 14.

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